Microsoft Is Infusing Outlook With More Ads on iOS and Android

It’s no secret that Microsoft is infusing and doesn’t make much money from selling software anymore. The company, which relies on its cloud services to provide the bulk of its revenue, just keeps coming up with new ways to make money from its consumer-facing apps, including Outlook, Skype, and Office 365 subscriptions. Today, Microsoft announced that it will start placing ads in Outlook on iOS and Android, too. You will be able to see these ads when you launch the app and then choose an account.

The New Layout

Users of iOS and Android smartphones with Outlook as their mail client was greeted today with a brand new layout. In an attempt to make the app more interactive, users are now inundated by Promoted Updates that cannot be turned off and can only be removed after they expire.

Even worse, some of these Promoted Updates overlap with other messages or make it impossible to open some attachments. For example, one Promoted Update telling me about a new movie could not be accessed because it was sitting right over another attachment that I needed to open first.

This is an obvious attempt by Microsoft is infusing to force users into using Office 365 and OneDrive in their mobile apps instead of other cloud services, while also increasing ad impressions. These actions only serve to annoy users without improving their productivity in any way whatsoever.

This is Microsoft’s infusing plan for taking out its competition: Win10 + Offcie365 + Azure.

What Makes This Newsworthy?

Microsoft is infusing the Outlook email app for iOS and Android with more ads in hopes of increasing revenue. Although, on Apple’s iOS and Android devices this can already be quite annoying to most people, who are not used to more advertising intruding on their space.

In Outlook’s case, it isn’t as bad because they are not as intrusive and they only show up if you swipe a message and type over the area where ads would appear (don’t worry they can be removed by tapping an X at the top).

Microsoft is infusing plans to add these ads all across its applications (Microsoft Office apps) to get a better cut at the pie which is an $80 billion industry.

Who Should Read This?

Microsoft is infusing its Outlook email service with more ads on Android and iOS. The company has begun experimenting with new ad formats that are scheduled to roll out to Outlook users this summer.

A Microsoft is infusing representative told TechCrunch these changes will only affect the free version of Outlook on mobile devices and PCs, not the paid version. This blog post discusses some of the potential benefits and drawbacks of these new changes to Microsoft’s Outlook email service.

How to Create this Story

Microsoft recently announced that Outlook for iOS and Android will now come with more advertisements. In a recent blog post, the company said, Our ads in Outlook on mobile are selected based on a strict set of targeting criteria including several messages and views from the user.

The ads displayed are relatively subtle, only appearing as a line of text under the send button or in a promotions folder. Given that Microsoft’s email service is mostly free to use–except for its upgrade to Office 365–the decision to increase advertisements stands out as an act designed to make Microsoft some extra cash.

When to Publish

Microsoft is infusing its mobile Outlook application with a little more ad space. To generate revenue, the Microsoft is infusing Outlook app will now include banner ads at the top of the inbox on both iOS and Android devices.

For this to work seamlessly with both platforms, Outlook on iOS has a new Microsoft is infusing native share sheet from which users can quickly copy and paste email addresses into a message, as well as attachments and photos taken from the camera roll into emails.

While it’s unclear exactly how much  Microsoft is infusing revenue could be generated by in-app banner ads alone, many publishers are opting to do what they can to generate income in light of recent developments like Facebook’s abandonment of its Ad Partner Program which previously accounted for ~2% of publisher’s digital revenue.

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