Twitter’s Jack Dorsey Prevails Over Elon Musk
When Twitter co-founder Jack Dorsey returned to the helm of the social media platform, there was much speculation as to whether he could succeed where his predecessors failed. As we approach the end of 2018, it’s clear that Jack has succeeded in cementing his role as Twitter’s public face, but what does this mean for Elon Musk? More importantly, how does the future look from here? It’s time to consider these questions and more!
What Did Musk Tweet?
On Thursday, Musk tweeted to his 20 million followers that he would delete the company’s Instagram and Facebook accounts on both his account and the official company page.
It’s time, he said, noting that the deletion was happening in response to Zuckerberg’s recent comments on creating community governance for Facebook. Do his tweets also include a screenshot of a Twitter poll asking who should control Twitter: Elon Musk or Jack Dorsey?
A tweetstorm ensued, with many people declaring their allegiance to Dorsey, who has served as CEO of Twitter since July 2016.
The Inside Story
The tough life of a social media influencer is often filled with sacrifices. With new users every day and constant updates, an influencer must make sacrifices for their account to survive. Elon Musk just found out the hard way that his tweets aren’t exempt from these guidelines when Twitter’s Jack Dorsey prevailed over him on April 3rd.
Musk used his Twitter to promote a product from one of his companies in response to a journalist’s negative tweet about the product and it resulted in Twitter penalizing him by limiting his reach on the platform.
Musk had been blocked by Dorsey prior, but since it was allowed by Twitter’s automated system, Dorsey could not prevent this most recent offense until it was too late. After running into trouble earlier today, Musk tweeted Ouch.
What Was Missed
What a difference two years can make. Two years ago, Tesla CEO Elon Musk was the subject of controversy after he proposed taking Twitter private, paying around $30 billion for the company.
Although he pulled back from his original offer and eventually settled on one in which he invested $1 million instead, Musk left investors with many unanswered questions about his plans for the future of Twitter. As Dorsey prepares to face off against Musk in today’s trial, it is clear that Jack Dorsey’s arrival as Twitter’s permanent CEO has restored confidence in a company once criticized for lacking vision.
The Takeaway
He may not be a household name, but Jack Dorsey is still Twitter’s main character. The engineer created the social media site in 2006, and 10 years later he was asked to step down as CEO by Twitter’s board. That same year he started Square, a mobile payment service that saw its stock shoot up more than 200% on its first day of trading.
Dorsey returned to Twitter as interim CEO earlier this year to revitalize the company after it’s been dogged by user growth problems and concerns about trolls. But what are his plans for the future? Rumors have already begun swirling that investors might pressure him into stepping down again soon – potentially replaced by Elon Musk, who helped create PayPal. What would happen then? Nobody knows.
But it’s unclear if he will remain on as CEO beyond his one-year contract. Musk, co-founder of PayPal and chief executive of Tesla Motors, was one of several technology executives recently asked to join Twitter’s board. He is expected to turn down that offer — he has tweeted multiple times about his lack of interest in doing so — but already some investors are lobbying for him to get a top job at Twitter instead.
Musk, who doesn’t use Twitter much himself but has nearly 9 million followers there anyway, might be tempted by that idea because it would help him counterbalance Silicon Valley rival Travis Kalanick, founder and CEO of Uber Technologies Inc., which operates its ride-hailing service called UberPool with other services such as uberX.
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