What are services? Definition and meaning
In contrast to products, which we can physically touch or handle, services are the non-physical, intangible components of our economy.
The majority of the economies of wealthy countries are based on services like banking, education, healthcare, and transportation. They also represent the bulk of the economies of developing countries.
Agriculture and manufacturing’s percentage of economic activity decreased during the 20th century.
** A unique forum made up of 35 democracies with market economies is the OECD. It seeks to advance monetary expansion, material wealth, and long-term growth.
It can be challenging to tell a service from a good at times. What does the prescription of medication along with the diagnosis of a bodily ailment or disease mean, for instance, in the context of healthcare? In actuality, it consists of both services—the knowledge of medical experts—and goods—medical and diagnostic devices.
We can’t store services
There is no transfer of ownership when a business offers a service and the client pays for it. We are unable to ship or store service.
They are only present as long as the customer is consuming them and the provider is supplying them. For instance, getting a haircut is a service that cannot be stored or transported.
In actuality, the haircut only exists while your hair is being chopped.
You cannot touch it
- When you spend money on a service, you get something intangible in return. To put it another way, you don’t receive something substantial, thus you can’t touch it.
- The purchaser of a service receives what they require. The customer does not, however, own any tangible, immovable, or fixed property as a result of the transaction.
- The value or advantages of a given service are demonstrated by the buyer’s willingness to pay for it. Service providers profit from the talent, creativity, experience, and resources they have to offer.
- Services include the following, per BusinessDictionary.com:
- “Intangible goods, such as services in accountancy, banking, cleaning, consulting, education, insurance, expertise, medical care, or transportation.”
Goods vs. services
Every economy on the planet is composed of a mix of products and services.
- The tangible, material objects we make are called goods. We can handle or touch them. They are finally purchased, sold, and consumed. We are able to transport and store products.
- Numerous instances of commodities may be found all about your home, including your stove, microwave, washing machine, and dishwasher. Other goods include your water taps, furnishings, computers, smartphones, and televisions.
- Anything that we generate through manufacturing, mining, or agriculture that you can touch is good.
- Your fridge is full of items you purchased at the grocery store when you open it, which is good. They were produced in a factory or workshop or were caught in a river, lake, or ocean.
- Miners took minerals out of a mine, and we used those minerals to create products. In addition, many of the items in your fridge were grown or manufactured by farmers.
These are tasks that are carried out on your behalf by other people, organizations, or governmental agencies.
Booking agents offer services when you use their services to reserve a hotel stay, a flight, or a holiday. That reservation is an intangible, immaterial object that you cannot touch or handle; it is an abstract idea. That reservation cannot be kept or transported.
Every public service that the government offers is for the benefit of its people. The police, the armed forces, ambulances, paramedics, and the fire department are among the examples. The majority of advanced economies also classify healthcare, public broadcasting, urban planning, and trash management as services.
The five I’s of services
The 5 I’s, which economists frequently refer to as the characteristics of each service and include:
- They are intangible; you cannot handle or touch them. You cannot mine, cultivate, manufacture, stock, transport, or stock them either.
- You cannot keep them for later use due to their perishability (inventory). The service is permanently lost once it is provided by the provider.
- Inseparability: The service must be delivered by the provider at the time it is used. A service can only be provided and used in the presence of the provider, unlike a good.
For instance, if the person who trims my hair is not present, I cannot get a haircut.
- inconsistent; also known as “variability.” A certain service is never delivered in exactly the same way as it was in the past or will be in the future. Even if the consumer is the same, each one is distinct.
Although my haircut today and the one I received two months ago may be comparable, they are not exactly the same.
Goods are identical, especially those that leave a production line. In actuality, the first Snickers Bar made in the plant on Monday morning and the second on the same day are identical. Additionally, they are both the same as every other product the firm makes every Tuesday, Wednesday, etc.
- Participation: A service is provided with the participation of both the client and the service provider. For instance, the customer and the hairdresser are both present during a haircut. The service cannot be provided without both.
How to Write Service Descriptions
Product content is one of the top three elements for boosting online sales, according to SEMrush. Only the cost and delivery time are superior to it. When your product is a service, this content takes the shape of service descriptions and can be found on your website to describe what you sell and how it helps consumers.
What Are Service Descriptions?
Similar to product descriptions, service descriptions exist. However, you’re detailing the services you offer instead of actual things, including what you do, the fundamentals of how you do it, and why others should care about the service.
What you offer and how you want to sell it will determine how many service pages you have on your website. Your spending plan for content marketing may also be a factor. You should absolutely emphasize your key services on separate pages with detailed descriptions. For samples of the different sorts of service pages, you could find on different business websites.